CHIEF MARKETING OFFICER (CMO) – MANCHESTER – HYBRID

You will be responsible for acquiring and retaining supporters and growing the brand through strategic Digital Marketing. The CMO will oversee the ongoing development and governance of the brand and solidify the company’s reputation as a respected and admired brand. Our candidate is looking for someone with a digital background, who is excellent with performance-based marketing, and is comfortable with all things data and strategy.

Do you think you’ve got what it takes to lead a team of 16 marketing professionals and have both strategic thinking and a hands-on management style to transform the company’s marketing efforts?

RESPONSIBILITIES

• Lead the marketing strategies to achieve customer and commercial growth targets
• Collaborate with the product team to test new propositions to increase customer lifetime value.
• Design and execute successful campaigns
• Work with the partnerships and evaluate new opportunities
• Oversee and prioritize marketing activities to ensure cohesive and effective delivery
• Effectively track data
• Take ultimate responsibility for the brand and ensure consistency with brand guidelines

SKILLS AND EXPERIENCE

• Significant experience and evidence of managing a high-growth B2C online model
• Most likely a data-driven marketer with huge amounts of experience with marketing strategies
• Experience on all social media channels including but not limited to – TikTok, Facebook, Instagram, Twitter, YouTube
• Experience of building an online social community
• Knows the ins and outs of being in charge of a brand and campaign strategies
• Excellent problem skills
• Great at maintaining relationships with partnerships or external clients
• Experience with leading a team
• Ownership of marketing budgets.
• Commercial experience and negotiating with stakeholders
• Excellent verbal and written communication skill